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tesla faces brand crisis as public perception shifts under musk's leadership
Tesla faces a significant public relations crisis as its stock plummets and sales decline in key markets, exacerbated by CEO Elon Musk's political affiliations. Crisis management expert Eric Dezenhall notes that Tesla's brand has lost its progressive appeal, likening its situation to Bud Light's recent struggles with consumer loyalty. To recover, Tesla must focus on product differentiation and Musk's public persona.
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